Caroline Kim

Caroline Kim, BCPA

Founder & Health Advocate

As a Board Certified Patient Advocate, Caroline is passionate about advocating for others and ensuring people have access to quality healthcare. She’s lived with multiple chronic conditions and Ehlers Danlos for the past 2 decades, so she intimately understands what it’s like and will help you get the care & information that you need.

She’s also helped others learn how to navigate the healthcare system for themselves too. Caroline launched Norbella to help others get healthcare more efficiently and effectively, particularly those with Ehlers Danlos and immune deficiencies. But she’s available to help in a broad array of topics.

Caroline also has patient advocacy certificate from UCLA. Her previous experience in the media and tech industries and degrees in journalism will help facilitate communication with providers and clients while encouraging efficient healthcare management.

Services

  • Advocacy – Help get your voice heard in healthcare settings and act as your proxy when needed

  • Complex Care Coordination – Support for complex chronic conditions and managing appointments, referrals, and healthcare

  • Navigate Insurance & Appeals – Assist with finding the appropriate insurance, understanding coverage, and appealing prior authorization or other claim denials

  • Appointment and provider preparation – Help prepare for appointments and assist with communicating with providers

  • Medication coverage - Assist with obtaining coverage and appeal authorization denials

  • Medical Records Management – Request, organize, and maintain health documentation

  • Research & Education – Provide evidence-based information on conditions, treatments, and trials

  • Resource Connection – Connect clients with available resources and help with applications various benefits, such as disability benefits (SDI, SSDI, ERISA, LTD), mobility aids, transportation, and community services

  • Family & Caregiver Support – Provide information and education for loved ones

  • Advance Care Directives - Provide a neutral voice in long-term care planning and set up advance care directives

Specialities:

Diagnoses, symptom management, treatments, and research related to:

  • Ehlers-Danlos syndromes (EDS), including hypermobile (hEDS) and other connective tissue disorders

  • POTs, MCAS, IBS, Migraines

  • Gastroenterology conditions & sleep disorders

  • Autoimmune and autoinflammatory conditions

  • Immune deficiencies

  • Cancer diagnoses & treatments

  • Orthopedic injuries & recovery plans

  • Fertility and Ob/Gyn concerns

Testimonials

  • Caroline’s knowledge of the various health plans provided another perspective, and ultimately helped us make a more informed decision.

    — Andrew

  • Caroline’s extensive knowledge of healthcare & insurance made it easy for me to understand the difference between deductibles & out-of-pocket expenses when dealing with out-of-network claims linked with my HSA account. She walked me through step-by-step, making sure I understood & felt comfortable dealing with the claims on my own.

    — Minju

  • Caroline has a lot of experience and understanding in how to successfully navigate the medical arena. She also has a deep understanding around billing and reimbursement. She is persistent and knows how to get things done!

    — Darla

  • Caroline was very professional helping me through 2 issues--an authorization for an expensive non-covered (but necessary!) medication & a long-term disability insurance appeal … She jumped right in with her excellent writing & organizational skills. Not only does she have solid academic knowledge of the health care insurance playing field, but she also genuinely has the compassion for people like me struggling with chronic illness. She offers all the modern tools to easily set appointments, securely exchange files, communicate virtually, & pay.

    —SK

  • Caroline was instrumental in setting up my advanced care directive. With her help, I feel much more secure about my future.

    — Dr. JR Stevenson

  • I highly recommend Caroline for anyone dealing with insurance denials and/or needing help choosing the right Medicare plan. She worked through all of the appeals necessary for continuity-of-care, working with both the providers & the insurance company to get the previous denials resolved, & getting approvals for future care. This alone saved us a large multiple of her fees. For insurance plans, Caroline knew when we could switch, which plans to switch to, & helped us find the right ones.

    —Alan