Helping you
get the
quality healthcare
you deserve.
Who we are
FOUNDER, HEALTH ADVOCATE
Caroline Kim, BCPA
As a Board Certified Patient Advocate, Caroline is passionate about advocating for others and ensuring people have access to quality healthcare. She’s lived with multiple chronic conditions and Ehlers Danlos for the past 2 decades, so she intimately understands what it’s like and will help you get the care & information that you need.
She’s also helped others learn how to navigate the healthcare system for themselves too. Caroline launched Norbella to help others get healthcare more efficiently and effectively, particularly those with Ehlers Danlos and immune deficiencies. But she’s available to help in a broad array of topics.
Caroline also has patient advocacy certificate from UCLA. Her previous experience in the media and tech industries and degrees in journalism will help facilitate communication with providers and clients while encouraging efficient healthcare management.
HEALTH ADVOCATE
Maggie Buckley, BCPA, MBA
Maggie, a Board Certified Patient Advocate, has been a Health Advocate for over 3 decades while living with a chronic pain condition. In an advisory role at Norbella, she works with individuals and their family or caregivers to access appropriate healthcare services to address their most pressing needs. Maggie also has a robust network where she can refer clients to specialist advocates as needed.
Having previously worked in banking & business management, Maggie’s also active in legislative and regulatory advocacy efforts, testifying at all levels of government policy hearings. She has spoken at conferences and in the media as well as coached hundreds of people to self-advocate for better care.
She currently serves on the board of the PainCommunity.org and volunteers with The Ehlers Danlos Society. Maggie’s also a member of the Patient Centered Outcomes Research Institute (PCORI) Patient Reviewer Editorial Board and a member of the Stakeholder Advisory Panels on several projects researching pain management & other health topics. Maggie also served on the boards of Ehlers-Danlos National Foundation and American Pain Foundation. Other experience includes: the Northern California Pain Care Initiative, American Cancer Society, Special Olympics, and the National Organization for Rare Disorders (NORD).
HEALTH ADVOCATE
Hanah Yendler, BCPA
Hanah is a Board Certified Patient Advocate specializing in Long COVID, ME/CFS, and other complex health conditions. With deeply personal experience in navigating these challenges, Hanah provides broad and holistic support in navigating healthcare systems but also in related issues like paratransit, housing, and the intersection of health and legal matters (such as SDI, SSDI, and ERISA).
Known for her determined and pragmatic approach, Hanah is committed to solving problems. She combines compassionate care for her clients with scientifically grounded knowledge, staying current on the latest research to offer actionable guidance on a wide variety of patient advocacy topics.
Hanah’s previous professional experience at the intersection of healthcare and tech gives her unique insight into both the administrative and patient sides of healthcare. Hanah is also very active in various online health related communities, bringing her scientific knowledge and community building expertise. She holds a certificate in patient advocacy from the University of Miami.
HEALTH ADVOCATE
Christie Cox, BCPA
Christie Cox is an author, patient advocate, and chronic illness strategist known for her compassionate yet deeply informed approach to supporting those living with complex conditions like hypermobile Ehlers-Danlos Syndrome (hEDS), Postural Orthostatic Tachycardia Syndrome (POTS), and related comorbidities. After nearly two decades of misdiagnosis and dismissal, Christie was finally diagnosed in her late 40s. That inspired her to devote her post disability life to helping others navigate the medical maze with greater clarity, support, and validation.
She is the author of Holding It All Together When You’re Hypermobile, a patient guide that blends her lived experience with extensive research and expert interviews, offering practical tools and strategies. Christie’s ability to synthesize complex medical information into actionable steps has made her a trusted voice in the rare disease community. She prides herself on curating rich resources for others navigating the EDS diagnostic odyssey that she believes does not have enough insight, knowledgeable providers or well-attuned advocates - yet.
At Norbella, Christie brings her skillset to the front lines of care in an advisory role by conducting triage and screening consultations as she is able. She helps identify urgent medical needs, clarify symptom patterns, and prioritize next steps. Christie also creates customized WRAP (Wellness Recovery Action Plans), drawing on her deep research capabilities to design individualized strategies that address not only medical but also emotional, lifestyle, and logistical dimensions of chronic illness. Christie’s approach is equal parts heart and strategy. She offers what she once needed most: someone who sees the whole picture, believes your symptoms are real, and helps you build a step-by-step self-advocacy plan and skillset for healing and long-term health stability. Her work with Norbella is a natural extension of her mission—to make sure no one walks the hard road of chronic illness alone or unseen.
Testimonials
“I’m committed to helping clients make informed choices & get access to resources. Every patient has a right to equal access to healthcare, regardless of age, race, religion, culture, ethnicity, sex, gender, or immigration status. I believe in transparency, integrity, and treating each client with compassion & respect.”
— Caroline Kim, BCPA