Helping you
get the
quality healthcare
you deserve.
Who we are
FOUNDER, HEALTH ADVOCATE
Caroline Kim, BCPA
As a Board Certified Patient Advocate, Caroline is passionate about advocating for others and ensuring people have access to quality healthcare. She’s lived with multiple chronic conditions and Ehlers Danlos for the past 2 decades, so she intimately understands what it’s like and will help you get the care & information that you need.
She’s also helped others learn how to navigate the healthcare system for themselves too. Caroline launched Norbella to help others get healthcare more efficiently and effectively, particularly those with Ehlers Danlos and immune deficiencies. But she’s available to help in a broad array of topics.
Caroline also has patient advocacy certificate from UCLA. Her previous experience in the media and tech industries and degrees in journalism will help facilitate communication with providers and clients while encouraging efficient healthcare management.
HEALTH ADVOCATE
Maggie Buckley, BCPA, MBA
Maggie Buckley, MBA, BCPA, is a Board Certified Patient Advocate, health advocate, speaker, guideline contributor, and published author with more than 30 years of leadership in chronic pain, Ehlers-Danlos syndromes, hypermobility spectrum disorders, and related connective tissue conditions. She has served on nonprofit boards, national and international advocacy initiatives, patient-centered research committees, and clinical guideline working groups, bringing a patient and advocate perspective to research, education, policy, and care improvement.
Maggie has contributed to major advocacy and research efforts through organizations including The Ehlers-Danlos Society, the Interagency Pain Research Coordinating Committee, PCORI, the Alliance to Advance Comprehensive Integrative Pain Management, and multiple pain and rare disease organizations. She has presented at national and international conferences, testified before local, state, and federal policy bodies, and developed educational programs for patients, caregivers, clinicians, and advocates.
She is the author of When Your Body Needs More Care: A Practical Guide to Hypermobility, Connective Tissue Disorders, and Creating a Life That Works (download the free ebook at https://edsconnective.com/ebook), and has authored or co-authored publications, guidelines, articles, and educational resources focused on patient advocacy, pain care, EDS/HSD, self-advocacy, and person-centered healthcare. Her work centers on helping people with complex chronic conditions navigate care, build practical support systems, and advocate for better outcomes.
If anyone asks why there are no hard copies available, there is an explanation: This is the first edition and the second edition is currently being updated as new scientific journals are published, as we know that there are a significant number of them coming between now and March 2027. The second edition will be available as a free ebook download, an at-cost hard copy, and a minimal-cost audiobook version in the second quarter of 2027.
HEALTH ADVOCATE
Hanah Yendler, BCPA
Hanah is a Board Certified Patient Advocate specializing in Long COVID, ME/CFS, and other complex health conditions. With deeply personal experience in navigating these challenges, Hanah provides broad and holistic support in navigating healthcare systems but also in related issues like paratransit, housing, and the intersection of health and legal matters (such as SDI, SSDI, and ERISA).
Known for her determined and pragmatic approach, Hanah is committed to solving problems. She combines compassionate care for her clients with scientifically grounded knowledge, staying current on the latest research to offer actionable guidance on a wide variety of patient advocacy topics.
Hanah’s previous professional experience at the intersection of healthcare and tech gives her unique insight into both the administrative and patient sides of healthcare. Hanah is also very active in various online health related communities, bringing her scientific knowledge and community building expertise. She holds a certificate in patient advocacy from the University of Miami.
HEALTH ADVOCATE
Marty Miller, BCPA
As a BCPA, Marty is dedicated to assisting patients with complex healthcare needs build a strong foundation of communication with their providers and natural supports. As a person with lived experience of neurodivergence and lgbtq+ identity, they are committed to supporting people in the face of stigma and provider bias. They strongly believe that who you are should not be a barrier to accessing competent and dignified healthcare.
They have several years of experience in case management and behavioral health among both adult and youth populations. They've supported multiple lgbtq+ non-profits with crisis intervention, resource navigation, and support group facilitation, and currently assist the EDS ECHO program as a co-facilitator for their Health Advocacy program.
Their specialty is record keeping and provider communication for I/DD and behavioral health needs, lgbtq+ healthcare, and complex co-occurring conditions. Cultural humility and a person-centered approach are the core values they bring to any situation.
SOCIAL MEDIA & WEBSITE MANAGER
Jess Keener, BFA
Jess is a creative professional with a heart for storytelling and community. She graduated from the Savannah College of Art and Design with a BFA in Photography, where she developed a strong foundation in visual communication and thoughtful, intentional design.
Living with a chronic autoimmune disorder, ITP (Immune Thrombocytopenia), Jess brings deep empathy and understanding to her social media and website work at Norbella. Her personal experience navigating chronic illness fuels her passion for education, advocacy,
and clear communication—especially for communities who often feel unseen or misunderstood. She is grateful to be in a role where she can use her skills to support, build connections, inform, and uplift others living with chronic conditions.
Testimonials
“I’m committed to helping clients make informed choices & get access to resources. Every patient has a right to equal access to healthcare, regardless of age, race, religion, culture, ethnicity, sex, gender, or immigration status. I believe in transparency, integrity, and treating each client with compassion & respect.”
— Caroline Kim, BCPA